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How to choose a Right video format when converting a Video

by Edwin Liu | March 21, 2015 16:11 PM
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Nowadays, video format like AVI, FLV, MKV, WebM and WMV are widely used by people and each of them has its pros and cons, here I will provide their advantages and disadvantages respectively in this article for you and it believes that it can help you a lot on converting video for use. So keep reading, please!


Microsoft’s AVI (Audio Video Interleaved) is older than other formats in the field of video and when it emerges, it can be said a pretty sights. AVI format offers people good image quality and allows people to select the compression as they like. However, the disadvantage is AVI video is always big video files and needs more storage to store. Worse, it cannot encode aspect rations information in a regular way and cannot include the variable bitrate data like MP3 with the sample rate lower that 32 kHz. Thus, AVI is widely used on PC instead of smartphones or Tabs.

2: WMV

WMV (Windows Media Video) is a kind of streaming media format produced by Microsoft, it is the upgrade extension of ASF (AdvancedStreamFormat) format. WMV is a common movie file format and there is not much strengths and weaknesses. In addition, as a movie lover, you may have found that some WMV video are protected by DRM and they only can be played on authorized PC or Mac. If you havd ever encountered the issue, go and find a free DRM removal tool to remove the DRM first, and then convert it into your wanted format. That’s all!

3: MKV

MKV is produced by Matroska .Inc. and it is encapsulation format video file. Generally it use the x264 video coding, which is the best code, the video quality of MKV is guaranteed and support multiple audio tracks, multiple subtitles. MKV has various video sizes - from hundreds of MB SD to several GB HD. However, The emergence of AVI has more than 10 years, and gradually reflects the old state, in addition to in recent years has 2 tracks through the VD, no other improvements and become unpopular slowly.

4: FLV

FLV is short for Flash Video and it is a young video format in the field of video. Its small file size and fast loading speed makes itself popular on video streaming. Because of the small file size, the video quality of FLV is always lower than others. In a word, we can say that FLV is a video format special made for network and people always convert their video into FLV when they want to load home-made videos onto popular online-video share site like Vimeo, Vevo and Flickr etc.

5: WebM

To know more details of WebM, click here to read the special article for WebM format.